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PRIVACY NOTICE

HYBE LATIN AMERICA, S.A. DE C.V. (“HYBE”), cwith registered address at Prado Norte 225, Lomas de Virreyes, Miguel Hidalgo, Mexico City, is responsible for the use and protection of your personal data. We inform you of the following:

Why do we collect your personal data?

Primary Purpose: The personal data we collect from you may be used for the following purposes:

Secondary Purpose: Additionally, we may use your personal data for purposes that, while not essential, help us provide better service:

If you do not wish your personal data to be used for these additional purposes, you may notify us at any time by emailing: hbl_legal@hybecorp.com. In your message, please include identifying information so we can verify your identity, and briefly describe the right you wish to exercise — i.e., Access, Rectification, Cancellation, or Opposition (“ARCO”).

Please note that refusing the use of your data for these secondary purposes will not affect the services or products we offer you.

What types of personal data will we use for these purposes?

To fulfill the purposes described in this notice, we will use personal data that is not considered sensitive under the Federal Law on the Protection of Personal Data Held by Private Parties. Such data will never be used to discriminate against the user and includes: (i) Identification data: name, age, date of birth, etc. (ii) Contact data: email address, mobile number, phone number, etc.

With whom do we share your personal data and for what purposes?

We may share your personal data, within or outside of Mexico, with the following entities for the purposes described in this privacy notice:

Recipient

PULSO, LLC.

Purpose purposes described above.

How can you access, rectify, or cancel your personal data, or object to its use?

You have the right to know what personal data we hold about you, what we use it for, and the conditions of its use (Access). You also have the right to request correction if your data is outdated, inaccurate, or incomplete (Rectification); to request its deletion when it is not being used according to legal principles (Cancellation); or to oppose its use for specific purposes (Opposition). These are your ARCO rights.

If you do not want your personal data to be processed for the purposes described in this Privacy Notice, you may contact us at any time by email: hbl_legal@hybecorp.com. In the email, please include your identifying information so we can validate your identity, and briefly describe the ARCO right you wish to exercise.

Privacy Department Contact Information:

Address: Prado Norte 225, Lomas de Virreyes, Miguel Hidalgo, Mexico City

Email: hbl_legal@hybecorp.com

How can you revoke your consent to the use of your personal data?

Please note that due to existing contractual obligations, revocation of consent may not take immediate effect in all cases, particularly where legal compliance requires us to continue processing your data.

Be aware that revoking your consent may result in the termination of your relationship with us in certain cases.

To revoke your consent, please send your request to: hbl_legal@hybecorp.com

Cookies.

We inform you that our website uses tracking technologies to monitor your behavior as an Internet user and to provide you with a better browsing experience at https://experienciahybe.com/.

You may disable these technologies from your web browser at any time. However, doing so may affect the functionality of our website.

How can you find out about changes to this privacy notice?

This Privacy Notice may be updated due to legal requirements, changes in our services or products, shifts in our business model, or other reasons.

We commit to informing you of any changes via: https://sites.google.com/hybecorp.com/sitio/home.

Minors.

For the processing of personal data belonging to minors, we commit to handling such information in strict accordance with the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and responsibility, as outlined in the Federal Law on the Protection of Personal Data Held by Private Parties, and in the best interests of the child.

Therefore, the processing of personal data from minors will only be carried out with the express consent of the person holding parental authority or legal guardianship, and only for the purposes outlined in this Privacy Notice.

Last updated: April 2025